Marketing & Advertising

The commercial functions involved in transferring goods from producer to consumer, including encouraging and facilitating purchases.

Resources in this category:

Ad*Access
http://library.duke.edu/digitalcollections/adaccess/

"The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University."

AdFlip
http://www.adflip.com/

"adflip.com is the world's largest searchable database of classic print ads. You can search by category, by decade, even by year. The 'what are you looking for' search box allows you to type in a brand name and even a specific model name. We won't guarantee that you will always get a match, but you may be surprised at what is lurking deep in our archives." Ads date back to the 1940's and feature all types of products. A great resource if you need ads, but don't want to destroy magazines to get them.

Advertising World
http://advertising.utexas.edu/world/

"Resources for advertising & marketing professionals, students, and teachers." This site includes briefly annotated links to information and resources on many topics related to advertising and marketing. For links to basic advertising information, "such as terminology, principles, and concepts used in this field, as well as current news stories," go to the following section News and Principles. The site is searchable.

American Booksellers Association
http://www.bookweb.org/

"Offers education, services and products, advocacy, and relevant business information" for independent booksellers. Contains updates on events, booklists, book news and resources, connections through forums, a wiki, a blog, a member directory and a booksellers' resource directory.

Business Wire
http://www.businesswire.com/portal/site/home/index.jsp?front...

Business Wire provides "full-text news releases, regulatory filings, photos and other multimedia content to journalists, financial professionals, investor services, regulatory authorities and the general public worldwide."

The Commercial Closet
http://www.commercialcloset.org/

"The World's Largest Collection of Gay Advertising... The Commercial Closet is a unique, non-profit education and journalism project that charts evolving worldwide portrayals of the gay community in the most powerful cultural media of our time: mainstream advertising. This site will introduce you to hundreds of sexy and surprising advertisements spanning more than a quarter century."

Emergence of Advertising in America
http://library.duke.edu/digitalcollections/eaa/

"EAA presents over 9,000 images that illustrate the rise of consumer culture, especially after the American Civil War, and the birth of a professionalized advertising industry in the United States. The images are drawn from over a dozen separate collections in the Hartman Center and Duke's Rare Book, Manuscript, and Special Collections Library. The project organizes the materials into eleven categories. In most of those categories the images shown represent only a portion of a particular collection or series. For EAA we selected representative images, including primarily items or pages that are especially informative and visually interesting."

Glossary of Marketing terms
http://www.quirks.com/resources/glossary.asp

This web page contains a list of over 650 common and uncommon marketing research words and phrases. This glossary list is created by Geonetric Technologies .

International Business Center (CIBER) - Michigan State University
http://global.broad.msu.edu/ibc/

Web directory. This Center for International Business Education and Research (CIBER) gives quick access to leading sources of information on international business, such as globalEDGE, the Academy of International Business (AIB), the Consortium for International Marketing Research (CiMAR), and other CIBERs.

MarcommWise
http://www.marcommwise.com/

Marketing Communications information and resources, including articles, news, forums, book reviews, resources, ROI calculators, vendor directory and glossary.

Market Research Portal
http://www.marketresearchworld.net/

This UK-based site offers online resources and research of interest to "market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry." It includes an overview of the field, a section on how to conduct market research, recent research broken down by industry, a library of articles, lists of books on market research, market research news, and a glossary of terms. This site also includes a form you can use to ask questions.

SEO Logic Search Engine Optimization and Placement Services
http://www.seologic.com/guide/

Although this is a commercial site, the free content provided is very useful. From the left column link to sections on a search engine optimization tutorial and a basic introduction to the tools of web traffic management. The Search Engine Marketing FAQ sections provides answers to some of the hundreds of questions asked by marketing executives at the American Marketing Association's very first webinar. Another useful free section provides links to the major Internet Search Engines and Web Directories.

Teleplaza
http://www.teleplaza.com/

Directory of product and service suppliers for the call center industry (telephone sales and customer service). Categories: outsourcing, computer telephony, software, international call centers, and more.

Tokyo Advertising Museum
http://www.oricom.co.jp/museum/

Archive of Japanese poster art. Examples from train posters, train station posters, and outdoor print advertising. Archive arranged according to month of first appearance, 9/99 to present. Most major Japanese advertisers represented, especially beverage and fashion industries. Captions link to product home pages. Japanese only.

Trade Show News Network
http://www.tsnn.com/

"The Trade Show News Network at TSNN.com provides a one-stop shop for thousands of leading trade shows, including event descriptions, dates, locations, histories, press releases, exhibitor lists, attendee demographics, and conference info." Search for worldwide conferences and trade shows in mnay industries and professions. There are also searches for exhibitors and suppliers.

Trade-Show-Advisor.com
http://www.trade-show-advisor.com/

This website offers advice and resources for exhibitors at trade shows. Topics covered include successful trade show planning, marketing, exhibit booth displays, staffing, promotions and graphics.

Web Marketing Today Information Center
http://www.wilsonweb.com/research/

This website links to thousands of on-line articles about effective Web marketing and to on-line resources for business.